Social Media Marketing
Plan social media campaigns across several different platforms including Facebook, Twitter, YouTube etc. while keeping in line with company best practices.
✓ Manage social media properties including daily monitoring, posting, and content development.
✓ Coordinate and implement social media marketing communication projects with responsibilities that include social media advertising and creating brand awareness online.
✓ Initiate conversation through Facebook and Twitter and postings.
✓ Identify new opportunities to continually improve the social media presence to engage supporters online and nurture them into customers.
✓ Prepare status reports on social media efforts and success rates.
✓ Set and monitor benchmarks for measuring impact of social media programs.
✓ Analyze, review, and report on effectiveness of campaigns to Management and provide optimization recommendations.
✓ Research and monitor social media conversations to identify opportunities, potential issues, and key influencers. Provide recommendations (pros/cons) relative to engagement.
✓ Monitor emerging trends and provide recommendations for evolving new social media strategies and tactics.
✓ Identify and develop targeted promotions or events suited for the social space to drive brand distinction and ongoing campaigns